Patricia Anderson No Comments

The Short and the Long of It

The balance sheet is one of the main financial reports for any business. Among other things, it shows what a company owns, what they owe, and how much they and others have invested in the business. One of the characteristics of a balance sheet is how it separates what you own and what you owe into two categories based on timeframe. Current and Long-Term You may have seen the Assets section of your balance sheet divided into two sections: Current Assets and a list of long-term assets that might Read more [...]
Patricia Anderson No Comments

Influencing Your Word-of-Mouth Results

Just about every business relies on “word-of-mouth” marketing to get the vast majority of its clients. If this is true for your business, then it just makes sense to figure out how to boost your referrals from all sources. Referrals are almost always easier to sell and they keep your marketing costs low. But how can you do that? The first step is to make sure that you know who your best current referral sources are. If you’re not already asking the question to new clients “How did you Read more [...]