Patricia Anderson No Comments

Three Costly Accounting Mistakes to Avoid

Small business owners have a lot on their plates, and time simply does not allow you to become an expert in all the areas required for running a business.  Here are a couple of common mistakes that we see all the time.  Correcting them will help you be more productive and profitable in your business.Mismanaging receipts Maintaining receipts are challenging for everyone, but the IRS requires that you have proof of business expenditures.  Periodically, we come across people who feel that keeping Read more [...]
Patricia Anderson No Comments

The Best Payment Terms for Faster Cash Flow

A great way to speed up your cash flow is to get paid faster by customers who owe you money.  One way to do that is to examine your payment terms to see if you can accelerate them.  First let’s talk about what payment terms are common.  Then I’ll share a study that showed which payment terms generate the fastest payments. English, Please Traditional payment terms are spoken in the following format: Percentage discount/(Days due from invoice date), “Net” (Days due before payment is Read more [...]
Patricia Anderson No Comments

Cool Apps: Zapier

Do you need to get data from one app to another?   If so, it’s time to check out Zapier. You might be moving data manually from, let’s say, your shopping cart to your CRM or from Evernote to Google Docs, or something like that.  Zapier allows you to automate the process with what they call a Zap. How to Use Zapier In the Zapier app, click Make a Zap, and you’ll see two dropdown menus:  Trigger app and Action app.  Your trigger app is the one where the data is stored and your action Read more [...]
Patricia Anderson No Comments

Attract More Customers with Event Marketing

Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting.  A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made. Types of Events  Some of the more popular types of events you can hold include: A seminar or class An open house A neighborhood sale A networking meeting A reception or party or celebration or festival A Read more [...]
Patricia Anderson No Comments

Five Modern Marketing Methods You May Not Know About

Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago.  There are two reasons for that: The trust level between people has dropped more than 20 percentage points in the last few years; people are more skeptical and untrusting of each other than ever before. The amount of marketing messages we receive on a daily basis has increased exponentially, to the point where most everything is simply treated as white noise. What Read more [...]