Patricia Anderson No Comments

Attract More Customers with Event Marketing

Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting.  A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made. Types of Events  Some of the more popular types of events you can hold include: A seminar or class An open house A neighborhood sale A networking meeting A reception or party or celebration or festival A Read more [...]
Patricia Anderson No Comments

Five Modern Marketing Methods You May Not Know About

Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago.  There are two reasons for that: The trust level between people has dropped more than 20 percentage points in the last few years; people are more skeptical and untrusting of each other than ever before. The amount of marketing messages we receive on a daily basis has increased exponentially, to the point where most everything is simply treated as white noise. What Read more [...]
Patricia Anderson No Comments

Your Daily Numbers

Some numbers need reviewing on a daily basis, and one example of this is cash.  When cash is coming in from a number of places, it’s great to have a daily summary of what was collected. Daily Numbers It’s recommended to make sure all the collections hit your bank account to feel confident that no errors were made.  Furthermore, a daily cash reconciliation report will serve both needs very well. A daily cash report will vary depending on the type of business you have, but it will look like Read more [...]