Patricia Anderson No Comments

Marketing by the Numbers

Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of  your business. Key Numbers – Cost Per Client Acquisition Do you know how much it costs your business to bring in one client? The technical term  for this is “Cost per customer acquisition”. This is computed by adding the total marketing and sales costs excluding retention costs and dividing them Read more [...]
Patricia Anderson No Comments

Six Ways to Put the Spring in Your Sales

Spring denotes new growth, fresh starts, and spring cleaning. Why not apply these ideas to your sales so they can blossom along with spring flowers? Here are six ideas to put the spring into your sales. 1. Spring Cleaning Sales Get rid of old inventory by having a spring sale that will clean out your closets and put some money in your account. Look through your items for sale and find the ones that haven’t moved like you expected. Mark them down and move them out. 2. New Items and Services from Read more [...]