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Get Smart About Your Marketing Spend

3 Essential Metrics for a Smarter Marketing Spend The only way to get smarter about how to invest your marketing dollars is to document and measure what’s happening now in your business.  What you’ve measured, you can then improve.  Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs.  They may be in one account or several.  Some of the places to look for marketing expenses include: Advertising – for online Read more [...]
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The Effects of the CARES Act

How the New Tax Law, CARES, Impacts Individuals IRS and Congress have given individuals a number of ways to build up their cash reserves and/or pay less in taxes. Here are a few opportunities for taxpayers. Stimulus checks from the IRS Many of you received stimulus checks in the last month as a result of new laws designed to help you weather the economic downturn.  These Economic Impact Payments are not treated as income and you will not owe taxes on your payment.  If you Read more [...]
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Is it Time to Upgrade Your Accounting System?

5 Signs You Need to Upgrade Your Accounting System To maximize profits in your business, all of your business functions need to run smoothly, including your accounting department. Your accounting system is at the core of your accounting function. If it is old or lacks the features you need, your business may suffer.  Here are five warning signs you can look for to determine if it’s time to upgrade or replace your current accounting system with something more cost-effective.  Not Read more [...]
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Special Edition: New Tax Deadline for 2020

New Tax Deadline Is Official -- July 15, 2020 Both the IRS and Treasury have announced that the deadline to file AND pay your individual federal income tax for the tax year of 2019 has been extended to July 15, 2020.  Many states have extended their deadlines as well; please check with us to determine the deadline applicable to you if you live in a state that requires state income tax filing and payment. If you cannot file your return by July 15, 2020, we can help you file an extension Read more [...]
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Special Edition: Communicating With Your Clients Amid COVID-19

Building Resilience into Your Small Business If you currently own or manage a small business, you’ve probably experienced an extremely high demand or you’re preparing for the worst – to be shuttered by law for a few weeks or longer.  In either case, your business needs a whopping dose of resilience right now. Here are four steps to safeguard your business and discover where you need to build resiliency.  1 – Protect Your Employees The most important thing to do Read more [...]