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Is it Profitable for Businesses to Blog?

One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new employee, or a tip related to a product or service of yours. Some businesses Read more [...]
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Cool Apps to Lookout for: Amazon Echo

Did you ever want a secretary that could answer questions all day? While Amazon’s Echo product can’t fetch coffee, it can perform all sorts of digital tasks that come up in daily life at work and at home. The Echo Dot looks like a small speaker that sits on your desk or table or in your car.  It’s enabled with voice recognition and can be integrated with hundreds of apps.  In addition, it is enabled with artificial intelligence which maintains automatic updates and improvements. Its voice, Read more [...]
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Could Your Business Survive a Disaster?

As business owners, we want to remain optimistic about our business’s future. But life can happen, and we need to be prepared.  A good business owner thinks about all the risks to their business and has a plan in place to reduce or eliminate them.  In 2017, we’ve already had floods in the Midwest, a healthy dose of tornadoes, and an ice storm.  And those are just the weather disasters. Are you prepared for a disaster? In 2015, Nationwide ran a survey that revealed that three out of four Read more [...]
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The Power of Influencer Marketing

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and services. Influencer Marketing The profitable thing about influencer marketing is the leverage.  Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people Read more [...]
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What Is Reasonable Compensation?

For small businesses formed as an S Corporation and with plenty of profits, reasonable compensation is a term you may want to be familiar with. Many small businesses have organized as an S Corporation form of entity.  In many cases, the S Corp election allows a business owner to save money on self-employment taxes, especially if they are operating as a sole proprietor.  S Corp profits, or distributions, are not subject to payroll taxes. How Much is reasonable? As a business owner taking Read more [...]