Month: July 2020

3 Essential Metrics for a Smarter Marketing Spend The only way to get smarter about how to invest your marketing dollars is to document and measure what’s happening now in your business.  What you’ve measured, you can then improve.  Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs.  They may be in one account or several.  Some of the places to look for marketing expenses include: Advertising – for online Read more [...]