management

You’re not alone if you’re having trouble attracting and keeping staff. A convergence of issues has created one of the greatest talent shortages in our lifetimes. With boomers retiring in large numbers, pandemic and opioid deaths, people not wanting to work for low wages, child care availability disappearing, tighter immigration policies, people rethinking their life choices, and so many other factors, it’s no wonder small businesses are having trouble finding workers. The good news is small Read more [...]

How effective is your sales function in your business? One way to answer that question at a deep level is to calculate conversion metrics for every step of your sales cycle. These numbers are not tied to any numbers on your balance sheet or income statement, but can help you realize a better return on your sales and marketing expenses. Your Sales Cycle The sales process is different for every business. If the dollar amount of the customer purchase is small, the sales cycle needs to be very Read more [...]

As we approach the holiday of giving thanks, it’s the perfect time to think about how we can use thank-you notes in our businesses and lives to express our gratitude to others. When to Say Thank You  There are many opportunities in business to say thank you: When a client or associate sends you a referral that results in business When an employee goes out of their way to fix a problem or make a customer happy When a customer makes a large purchase When a vendor over-delivers Read more [...]